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The Ultimate Checklist to Hiring the Right UX Design Agency in New York Redesigning or Launching a New Website? Emphasize UX Design If you’re redesigning or launching a new website, you’ll need to emphasize on your website’s UX design. Also known as user experience design, UX design makes your website more enjoyable for users by optimizing key elements like design, clickable buttons, information architecture, and navigation. A website that provides an accessible and delightful user experience is more likely to see deeper user engagement. Engagement, in turn, positively impacts user loyalty and conversions. Read on if you’re looking for valuable… Read more

Achieve WCAG Compliance with Think Design One of the toughest challenges for site owners when developing a website is making sure that their website is fully accessible to those who are differently-abled One of the toughest challenges for site owners when developing a website is making sure that their website is fully accessible to those who are differently-abled. Businesses that want to make their web content and other digital communications accessible to such groups must comply with Section 508 and the current Web Content Accessibility Guidelines (WCAG) 2.1. Section 508 covers federal agencies, all organizations that do business with federal agencies, and all… Read more

Inspire Change with the Best Non-Profit NYC Web Developers A website that isn’t optimized will create severe roadblocks to meeting your mission. If you want to dramatically improve the lives of others and bring about lasting change, you’ll need to create a navigable, responsive, accessible, and inspiring website. A highly experienced nonprofit web developer can help you achieve these results—helping you attract more donors and online donations in the process. Why Web Development is Vital to Attracting Donors & Donations Donors search online for the causes they believe in and want to assist with their donations. Beneficiaries will also often… Read more

Get a Section 508-Compliant Website with Think Design When developing a new website, an important consideration should be the site’s overall accessibility. When developing a new website, an important consideration should be the site’s overall accessibility. Your website and digital communications should be fully accessible to people with learning, physical, and cognitive disabilities to promote inclusivity. This accessibility measure follows the guidelines set by Section 508 and the current Web Content Accessibility Guidelines (WCAG) 2.1. Section 508 is an amendment to the Rehabilitation Act of 1973. The amendment requires all federal agencies and their affiliates to make their electronic and information technology (EIT)… Read more

The Sales Funnel: Their Decision & Your Desired Outcome To buy, or not to buy? Making a new sale can often feel like the end of the journey, but for your customer it marks the beginning of their lifetime with your brand. Retaining customers is important for the longevity and sustainability of any business, so recognize opportunities where you can increase their brand loyalty. The first opportunities come before their first purchase, where you can offer first-time purchase discounts, collect contact information and outline your impact on your community or industry. Painting a clear picture of who you are and… Read more

The Sales Funnel: Interest – Conveying a Convincing Message Populating your channels with performing content to drive traffic to your website. Once someone acts to visit your website, they have transitioned from the “Awareness” section to the ‘‘Interest’’ section of the funnel. At this point, they will have expectations of what they should see based on the channel and content that compelled them to learn more about your offering. It is common to have different landing pages for distinct channels or pieces of content. For example, a guitar store is having a discount on Gibson guitars. By creating unique content and posting… Read more

The Sales Funnel: Awareness Where and when to place content Knowing where and when to place your content and how to make your content attention-grabbing will enable you to achieve perfect audience alignment. Implementing a sales funnel requires a sound digital strategy. Three essential questions to ask yourself are: Your answers determine the best way for you to structure your funnel. For example, if your primary aim is to prioritize bringing in new customers over existing customers, a performance campaign will generate better results than an organic campaign, and vice-versa. Sales funnel Awareness can be broken down into two main… Read more

Optimizing Online Donations in the Giving Season Time for a Website Checkup! Listen to this article on YouTube Donations to nonprofits peak during the winter holiday season, when giving of all kinds is traditional. Many people want to donate to charities during holidays as a way to spread joy during the season and like to give donations rather than buying gifts. In the United States, charitable giving (giving to non-profit organizations) can also be deducted from taxes. The holiday season coincides with the donation deadline of Dec. 31 to claim a dedication for that calendar year, which is another big… Read more

Maximize sales through the Sales Funnel Model How to understand the customer journey What proportion of people who know about your product eventually end up buying it? How many people are you reaching, and how many are you losing before they purchase? The concept of the sales funnel is a way to understand the customer’s journey, from awareness of your product, to interest in learning more, to a decision to buy it, and finally to the action stage of making a purchase. Like a funnel, you can visualize it as an upside-down triangle, with potential customers being eliminated at each… Read more