Top UX Design Agency in NYC | UX/Customer Experience Design

The look and feel of your website

While the look and feel of your website are developed simultaneously, they rely on different web design skills. The look—including the graphics, images, typography, and visual style—is part of the user interface (UI). The feel—including usability, information accessibility, the intangibles around brand identity, and the emotional response provoked in the user—fall within the realm of UX design.

A specialty within UX design, customer experience (CX) design focuses on all the interactions a customer has with your products or services. Each interaction, or touchpoint, should be infused with your brand identity and should embody the experience you want to provide your customer. Whether you serve B2B or B2C customers, great CX design increases customer loyalty and conversion.

When UI and UX are combined with great copywriting and marketing, they’ll benefit your site in the following ways:

User Engagement

Your website’s design and digital strategy will be a major influence on the depth of audience engagement. This is where Think Design shines. With 25 years under our belt as a UX design agency in NY, you can rest assured that our strategy will encompass the insight, experience, and understanding of the most relevant trends and technologies to build user engagement throughout your site. Once the site is launched, we’ll use market-leading analytics tools to evaluate user engagement and identify growth opportunities.

User Acquisition and Conversion

Think Design is a UI/UX design agency with considerable experience in designing for different sectors, as well as culturally diverse entities and audiences. No matter where your audience is located, our discovery and user-centric process enables us to deliver a website that targets the sweet spot between your goals and your audience’s needs. When your online presence does this, user acquisition is going to be more successful, lead conversion will increase, and the whole experience delivers greater audience retention.

User Retention and Loyalty

To keep your users over the long term, UX has to evolve and stay fresh, reflecting new ways of communicating and changing devices. UX for your site should be adaptable, so changes can be made incrementally through iterations and provide proof at each point that you’re hitting your targets. You neither want to be left behind nor design something so out there that you leave your audience baffled and alienated.

Even if you want to completely overhaul your web design, leaving cues that are meaningful to your user base will help. Even if everything looks different, these familiar pathways and processes will reassure long-term users that you’re still the same company they’ve grown to trust.

How do we do it?

We do extensive research to understand your products and services and find out the needs and behaviors of your target audience. From that research, we’ll develop and share ideas with you. We’ll also assess your feedback on those ideas and work with you on revisions before we publish the changes. This positive cycle is proven to provide meaningful results.