Digital Marketing Audit
Identify the Gaps Costing You Leads, Revenue, and Growth
Your digital presence should fuel growth, not frustration. Our comprehensive digital audit reveals where leads are leaking, ad budgets are wasted, and revenue opportunities are being missed, then gives you a clear, prioritized roadmap to accelerate performance across all your channels.
That’s where our Digital Marketing Audit comes in. Our audit is a comprehensive, 360° evaluation of your digital ecosystem — uncovering hidden gaps, identifying growth opportunities, and giving you a data-backed roadmap to scale your brand. Whether you’re a startup, a mid-sized company, or an established enterprise, this audit will show you exactly where to focus to maximize ROI.
“Trusted by small & mid-sized businesses for over 20 years”.
What Changes after a Digital Audit?
A good audit doesn’t just tell you what’s wrong. It tells you what to fix first — and why.
Clear Conversion Bottlenecks
Identify the exact pages, CTAs, and journeys where users drop off.
Smarter Marketing Spend
Understand which channels and campaigns drive real business value.
Better User Experience
Uncover usability, messaging, and trust gaps impacting engagement.
Prioritized Growth Roadmap
Recommendations ranked by impact vs effort.
Types of Digital Audit
At Think Design we don’t audit channels in isolation. We audit the entire customer journey.
Website Performance & Usability
Your website is the foundation of your digital funnel. This audit evaluates whether it enables users to move smoothly from interest to action.
What we assess
- Page Speed, Mobile Responsiveness & Technical Performance
- Navigation Clarity, User Flow & Drop-Off Points
- Messaging Hierarchy, CTAs & Conversion Friction
- Trust Signals & Credibility Markers Alignment With User Intent
Business Outcome:
- Improved engagement
- Reduced drop-offs
- Higher conversion rates without increasing traffic spend.
SEO & Discoverability Audit
SEO is not just about rankings it’s about being visible when buyers are actively searching.
What we assess
- Search Visibility
- Keyword Coverage vs Search Intent
- Technical SEO & Crawlability
- Content Gaps Limiting Organic Discovery
- Local & AI-Search Readiness (Where Relevant)
Business Outcome:
- Sustainable inbound demand
- Lower dependency on paid media
- Higher-quality organic leads.
Paid Ads Performance Audit
Paid media should accelerate growth—not drain budgets.
What we assess
- Campaign Structure, Targeting & Intent Alignment
- Ad Messaging vs Landing Page Experience
- Budget Allocation & Wasted Spend
- CTR, CPC & Conversion Quality
- Funnel-Stage Mapping of Campaigns
Business Outcome:
- Lower CAC
- Better lead quality
- Clearer ROI from paid investments.
Blog & Content Ecosystem Audit
Content should educate, influence, and convert—not just exist.
What we assess
- Content Relevance to Audience Needs
- Blog Structure & Discoverability
- CTA Placement & Lead Capture
- Role of Content in Nurturing & Decision-Making
- Gaps in Thought Leadership & Authority building
Business Outcome:
- Content that supports demand generation
- Sales conversations
- Long-term brand authority.
Analytics & Tracking Systems Audit
Data is only valuable if it’s accurate, trusted, and actionable
What we assess
- Messaging Hierarchy, CTAs & Convers
- Accuracy of Analytics Setup
- Funnel Visibility & Goal Tracking
- Attribution Clarity
- Data Reliability for Decision-Making
- Actionability of Reports and Dashboardsion Friction
- Trust Signals & Credibility Markers
- Alignment With User Intent
Business Outcome:
- Confident decision-making
- Clearer ROI visibility
- Better prioritization of growth initiatives.
Think Design’s Digital Audit shows you what’s wrong and gives you clarity, priorities, with a practical path to growth.
Each audit feeds into one unified, business-aligned growth roadmap.
What It Includes
Primary Deliverable
Digital Audit Report
What it includes: Executive Summary (CXO-Friendly) Current digital performance snapshot,
- →Executive Summary (CXO-Friendly)
Current digital performance snapshot, Key risks and missed opportunities, High-level impact on revenue and growth
- →Audit Findings by Area
Website & UX, SEO & Discoverability, Social Media, Paid Ads, Content
- →Ecosystem, Analytics & Tracking
Each section includes:
What’s working? What’s broken?, Why it matters to the business? - →Funnel-Level Insights
Where users drop off? Where spend is wasted? Where growth is being constrained?
Prioritized Action Roadmap
Quick wins (high impact, low effort), Mid-term improvements, Strategic long-term initiatives, Recommendations …
- →Quick wins (high impact, low effort)
- →Mid-term improvements
- →Strategic long-term initiatives
- →Recommendations ranked by business impact vs effort
Conversion & Growth Opportunities
Think Design builds high-performance, scalable software and mobile applications designed to meet your unique business needs.
- →Specific CRO opportunities
- →Funnel optimization recommendations
- →Messaging, UX, and CTA improvements
Technology & Analytics
Recommendations
Quick wins (high impact, low effort), Mid-term improvements, Strategic long-term initiatives, Recommendations …
- →Quick wins (high impact, low effort)
- →Mid-term improvements
- →Strategic long-term initiatives
- →Recommendations ranked by business impact vs effort
Optional Add-ons (As required)
Think Design builds high-performance, scalable software and mobile applications designed to meet your unique business needs.
- →Specific CRO opportunities
- →Funnel optimization recommendations
- →Messaging, UX, and CTA improvements
Digital Audit Matrix – Funnel Stage vs Capability
 |  |  |  |  | |
|---|---|---|---|---|---|
| Funnel Stage | Strategy | UX | SEO | Paid Media | Analytics |
| Awareness | ICP & positioning | First impressions | Visibility | Reach | Attribution |
| Consideration | Messaging | Navigation | Intent keywords | Landing pages | Engagement |
| Conversion | Funnel design | Forms & CTAs | Conversion pages | Lead quality | Events |
| Retention | Lifecycle | Experience consistency | Depth content | Remarketing | Followers |
Before Audit vs After Audit
| Before | After |
|---|---|
 Decisions based on assumptions |  Decisions backed by data |
| High traffic, low conversions | Optimized funnel performance |
| Disconnected teams & tools | Aligned marketing, sales & CX |
| Unclear ROI | Clear attribution & visibility |
Who should consider implementing a Digital Audit
Growth-focused mid-market businesses
Enterprises undergoing digital transformation
B2B and B2C companies with complex funnels
Leadership teams seeking ROI accountability
Frequently Asked Questions
How long does the audit take?
Typically 2–4 weeks depending on scope
Do you provide implementation support?
Yes, we provide roadmap-led execution and optimization support.
Is this only for large enterprises?
No. It is suitable for growth-stage and mid-market organizations.
Will this replace internal teams?
No. It enables teams with clarity and prioritization.
Social Media Presence Audit
Social media should support positioning, credibility, and demand, not just activity
What we assess
Business Outcome: